Digital iD™ Reference Implementation

One of Australia’s leading delivery business looks to further the adoption of their Digital iD™ service with the development of a live demonstration of Digital iD™ to assist sales efforts.

The Challenge

To continue the adoption of Australia Post’s Digital iD™, the team were looking for a reference implementation to demonstrate a best practice when presenting the solution to potential clients.
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To enable the sales team quickly, and given the tight deadlines involved, Australia Post decided to outsource the build. The tool needed to showcase the service offering and customer flows of the product to prospects and trusted partners. The implementation needed to be based on an industry scenario with enough complexity to be able to display multiple user flows. These flows included:
One document verification against an identity.
KYC Premium to demonstrate the KYC/AML regulatory requirements for products or services requiring this level of identity verification.
Two document verification demonstrating the return and submission of additional documents when requiring a heightened level of identity verification without needing to satisfy any KYC/AML requirements.

Australia Post wanted the solution to creatively present the benefits of Digital iD™ by highlighting its multi-channel reach, smooth end to end verifications and the removal of friction points in the process of verifying identities.

The Solution

Ippon Australia explored a variety of potential industry verticals before recommending the use of a financial services example. Digital iD™ can provide great benefits in financial services where identity is paramount, and the industry was a primary target for the sales teams. Whilst financial services were the primary contextual focus, the solution was built to be easily extensible for other industry solutions in the future.

Through a series of workshops during the discovery, Ippon Australia worked with the Australia Post team to ensure that the user flows were optimised to reduce possible friction points. The team at Ippon leveraged wireframes and went into rapid prototyping where potential issues in the user flows were addressed before development began. A new product flow for Digital iD™ was created during the engagement between Australia Post and Ippon. This flow was designed to cater for a specific industry vertical, and was enabled by the close collaboration of the Ippon team with Australia Post. This scenario was for users to start the identification verification process online and complete it in-store at a local Australia Post Office.

The Outcome

The reference implementation is used on a regular basis by Australia Post’s sales teams as a powerful tool that can resonate with clients. They utilise this reference implementation both as an example of how clients can use Digital iD™, and to demonstrate the value that it can provide to customers. On the back of empirical feedback, it has achieved the former, with the latter a lagging metric that will continue to be measured in alignment with the success of the Digital iD™.

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