& better wagering experiences!
Tabcorp, Australia’s largest gaming and entertainment company, has been undertaking a program of technology rationalisation and continuous improvement. The focus of this initiative has been in the wagering area, especially driving standardisation in retail venues and on-course, given the natural organisational synergies that exist in this space. As a part of this work, Tabcorp engaged Ippon Australia to evolve the current operator web-based terminals.
The goal of this initiative was to reduce operational complexity for staff by allowing remote management of terminals. It also meant that Tabcorp was more simply able to meet regulatory obligations as well as, importantly, improving customer service experiences. Having worked extensively with Tabcorp, Ippon responded to this opportunity through the engagement of a small, focussed cross-functional team who were armed with the context and skills to make this initiative a reality. The team consisted of people skilled in business analysis, front and back end software development as well as manual and automated testing. This combination allowed Tabcorp and Ippon to deliver the initiative on-time and within budget. Taking a holistic perspective, the team from Tabcorp and Ippon achieved success by focusing on three key areas: Application Performance, Early Integration Testing and Appropriate Automation Testing.
We put the “wow” in WOWEE! Championing your business in delivering seamless and integrated digital experiences through a technology-led approach. Delivering a balanced approach of desirability, feasibility and viability — we work with you in advising up, executing down and rippling out experiences that leave your users wanting more.
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